Strategic Pricing In-house
This course introduces delegates into the world of pricing strategy, which is both an art and a science.
Pricing is often the domain of the sales and marketing department. We will show you why that can be dangerous and why finance can and should take an active role in pricing strategy.
This could we will review some established techniques as well as some alternative strategies.
In particular we will look at:
• The business of pricing
• Pricing challenges
• Cost based pricing
• Competitor based pricing
• Customer based pricing
We will use examples and case studies to illustrate the concepts.
Our Strategic Pricing Course Includes:
The business of pricing
• Attitudes towards pricing
• The unfounded fear against increasing prices
• A note on ethics
• Context of profit and growth
• The impact of higher strategic prices
• Customers only want the cheapest
• Loss leaders work
• Discounting works!
• Raising prices loses customers
• Presentation of the price doesn’t matter
• Sales or marketing should set prices
• Set prices annually
• Every sale & every customer matters
Cost based pricing
• Cost plus pricing
• Mark ups versus margins
• Other poor pricing techniques
Competitor based pricing
• Undercut competitors
• Positioning pricing
• Price penetration
• Price stairways
Customer based pricing
• Value pricing
• Value techniques
• Directional pricing
• Presentation of prices
• Price research
Strategic Pricing for Finance Professionals Course Delivery
We take an open friendly and enthusiastic approach to learning finance. We believe that people learn more effectively when they are enjoying themselves. We make finance interesting for you. We love questions and welcome as many as possible.
We encourage an open atmosphere which in our experience accelerates the learning process. We always use lots of exercises, case studies and real life examples in our training as we believe this really helps our clients to understand concepts.
We find that people only really learn when they test their understanding through practice. We offer traditional training, facilitation, interactive simulations, coaching and online training.
Tailored Strategic Pricing Courses Courses
All our courses are tailored to meet our client’s specific needs. We like to spend time getting to know our clients as we strongly believe that training is most effective and valuable when tailored and focused.
In-house Strategic Pricing Course for Finance Professionals
Our training can be held within your office or an external venue of your choice.
We can also secure venues on your behalf through our venue sourcing agency.