{"id":7156,"date":"2014-01-09T11:15:45","date_gmt":"2014-01-09T11:15:45","guid":{"rendered":"https:\/\/www.financial-fluency.co.uk\/?page_id=7156"},"modified":"2015-06-10T10:45:05","modified_gmt":"2015-06-10T09:45:05","slug":"strategic-pricing-for-finance-professionals","status":"publish","type":"page","link":"https:\/\/www.financial-fluency.co.uk\/financial-training-courses\/business-and-strategy\/strategic-pricing-for-finance-professionals\/","title":{"rendered":"Strategic Pricing for Finance Professionals"},"content":{"rendered":"\"in-house\n

Strategic Pricing In-house
\nTraining Course<\/h2>\n

This course introduces delegates into the world of pricing strategy, which is both an art and a science.<\/p>\n

Pricing is often the domain of the sales and marketing department. We will show you why that can be dangerous and why finance can and should take an active role in pricing strategy.<\/p>\n

This could we will review some established techniques as well as some alternative strategies. <\/p>\n

In particular we will look at:
\n\u2022\tThe business of pricing
\n\u2022\tPricing challenges
\n\u2022\tCost based pricing
\n\u2022\tCompetitor based pricing
\n\u2022\tCustomer based pricing <\/p>\n

We will use examples and case studies to illustrate the concepts.<\/p>\n

<\/a><\/p>\n

Our Strategic Pricing Course Includes:<\/h3>\n

\"Strategic
\nThe business of pricing<\/strong>
\n\u2022\tAttitudes towards pricing
\n\u2022\tThe unfounded fear against increasing prices
\n\u2022\tA note on ethics
\n\u2022\tContext of profit and growth
\n\u2022\tThe impact of higher strategic prices<\/p>\n

Pricing challenges <\/strong>
\n\u2022\tCustomers only want the cheapest
\n\u2022\tLoss leaders work
\n\u2022\tDiscounting works!
\n\u2022\tRaising prices loses customers
\n\u2022\tPresentation of the price doesn’t matter
\n\u2022\tSales or marketing should set prices
\n\u2022\tSet prices annually
\n\u2022\tEvery sale & every customer matters<\/p>\n

\"Strategic<\/p>\n

Cost based pricing<\/strong>
\n\u2022\tCost plus pricing
\n\u2022\tMark ups versus margins
\n\u2022\tOther poor pricing techniques<\/p>\n

Competitor based pricing <\/strong>
\n\u2022\tUndercut competitors
\n\u2022\tPositioning pricing
\n\u2022\tPrice penetration
\n\u2022\tPrice stairways<\/p>\n

Customer based pricing<\/strong>
\n\u2022\tValue pricing
\n\u2022\tValue techniques
\n\u2022\tDirectional pricing
\n\u2022\tPresentation of prices
\n\u2022\tPrice research <\/p>\n

Strategic Pricing for Finance Professionals Course Delivery<\/h3>\n

\"Spreadsheet<\/p>\n

We take an open friendly and enthusiastic approach to learning finance. We believe that people learn more effectively when they are enjoying themselves. We make finance interesting for you. We love questions and welcome as many as possible. <\/p>\n

We encourage an open atmosphere which in our experience accelerates the learning process. We always use lots of exercises, case studies and real life examples in our training as we believe this really helps our clients to understand concepts. <\/p>\n

We find that people only really learn when they test their understanding through practice. We offer traditional training, facilitation, interactive simulations, coaching and online training.<\/p>\n

Tailored Strategic Pricing Courses Courses<\/h3>\n

All our courses are tailored to meet our client’s specific needs. We like to spend time getting to know our clients as we strongly believe that training is most effective and valuable when tailored and focused.
\n\"In-house<\/p>\n

In-house Strategic Pricing Course for Finance Professionals<\/h3>\n

Our training can be held within your office or an external venue of your choice. <\/p>\n

We can also secure venues on your behalf through our venue sourcing agency.<\/p>\n

 
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Make Enquiry or Book Now \"in-house<\/h2>\n
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