{"id":6335,"date":"2012-11-27T13:45:03","date_gmt":"2012-11-27T13:45:03","guid":{"rendered":"https:\/\/www.financial-fluency.co.uk\/?page_id=6335"},"modified":"2019-10-10T23:24:56","modified_gmt":"2019-10-10T22:24:56","slug":"market-analysis-for-finance-professionals","status":"publish","type":"page","link":"https:\/\/www.financial-fluency.co.uk\/online-learning\/business-and-strategy\/market-analysis-for-finance-professionals\/","title":{"rendered":"Market Analysis for Finance Professionals"},"content":{"rendered":"

Online Course on Market Analysis for Finance Professionals\"Market<\/h2>\n

Market analysis is not just about the application of analytical techniques to reams of data. So often people say \u2018we need more data\u2019, when there is no more available. At some point a judgement has to be made. While a market understanding must be based on fact, quantitative market research is not some fundamental route to truth and enlightenment. Much of it can be contradictory or incomplete and is only as good as the questions posed and the way they are asked. There is always room for personal judgement, based on qualitative research, experience and gut feeling. In fact, these are more important than choosing between two numbers. This course should help give you the confidence to make those judgements.<\/p>\n

\"buy<\/a><\/a><\/p>\n

This course is about creating a robust framework for carrying out market analysis. It is a mixture of business strategy, marketing analysis and market research.<\/p>\n

Market Analysis for Accountants enables learners to<\/h3>\n

\u2022\tBreak their market down into smaller segments
\n\u2022\tUnderstand the partner quadrant
\n\u2022\tExplore the different ways to classify a market
\n\u2022\tUse marketing to maximise growth
\n\u2022\tExplore the competitive market<\/p>\n

 <\/p>\n

\n\n\n\n\n\n\n\n
Rating: \"5<\/td>\n100% of learners thought this course met their CPD needs<\/td>\n<\/tr>\n
Reviews:<\/td>\n<\/tr>\n
\n

“Gives an accountant a very good broad understanding of markets.”<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

“I liked that it gave different aspect to what I am used to working with.”<\/span><\/p>\n<\/td>\n<\/tr>\n

You can review this course using the questionnaire in the course completion area.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Learning Outcomes for Market Analysis for Accountants<\/h3>\n

Define the markets<\/strong>
\n\u2022\tHow well do I satisfy customer needs?
\n\u2022\tHow big is my competitive advantage?
\n\u2022\tHow do I identify competitor goals and strategies?
\n\u2022\tWhat are my chances of success with new products and new markets?
\n\u2022\tHow do I assess a market for a new product?
\n\u2022\tWhat are recovery plays?
\n\"MAA<\/a><\/p>\n

Where do you stand with customers?<\/strong>
\n\u2022\tHow do your customers view your business?
\n\u2022\tWhat is the commodity quadrant?
\n\u2022\tWhat is the price down quadrant?
\n\u2022\tWhat is the manage risk quadrant?
\n\u2022\tWhat is the partner quadrant?
\n\"MAA<\/a><\/p>\n

Competitive intensity<\/strong>
\n\u2022\tHow does competition impact on price and profitability?
\n\u2022\tPorter’s five forces: competitors
\n\u2022\tPorter’s five forces: substitutes
\n\u2022\tPorter’s five forces: buyers\/customer
\n\u2022\tPorter’s five forces: new entrants
\n\u2022\tPorter’s five forces: suppliers
\n\u2022\tHow else can you classify a market?
\n\u2022\tCan the product lifecycle help check pricing assumptions?
\n\u2022\tCan I forecast longer term price levels?
\n\u2022\tWhat are the implications of mature markets?
\n\u2022\tTestifying at trial
\n\"MAA<\/a><\/p>\n

Market size and growth<\/strong>
\n\u2022\tHow do you size a market realistically?
\n\u2022\tWhat approaches are there to market sizing?
\n\u2022\tHow do I decide on the best approach for sizing my market?
\n\u2022\tHow do I calculate market growth?
\n\u2022\tWhat approaches are there for forecasting market size?
\n\"MAA<\/a><\/p>\n

Ability to compete<\/strong>
\n\u2022\tHow well do I satisfy customer needs?
\n\u2022\tHow big is my competitive advantage?
\n\u2022\tHow do I identify competitor goals and strategies?
\n\u2022\tWhat are my chances of success with new products and new markets?
\n\u2022\tHow do I assess a market for a new product?
\n\u2022\tWhat are recovery plays?
\n\"MAA<\/a><\/p>\n

Target audience for Market Analysis for Accountants<\/h3>\n

This course is designed to appeal to people working in the accounting and finance industry at all levels.<\/p>\n

Those in this industry who are new to management or preparing to take on a more strategic role will find that this course provides invaluable guidance.<\/p>\n

More experienced accountants or finance managers will value the opportunity to spend time brushing up on their skills and refreshing their approach to market analysis.<\/p>\n

About the Author of Market Analysis for Finance Professionals<\/h3>\n

\"Peter
\nPeter Howson is a director of AMR International, London’s leading independent provider of commercial due diligence. He has worked on over 200 due diligence assignments.<\/p>\n

He has over 25 years of mergers and acquisitions (M&A) and business development experience gained both in industry and as an advisor.<\/p>\n

Peter has a degree in Economics, is a CIMA qualified accountant and holds an MBA from Manchester Business School. He has written three M&A and due diligence related books.<\/p>\n

Flexible learning<\/h3>\n

Learners take their own route through the topics covered in the course. They will learn at their own pace through a variety of activities designed to accommodate a range of learning styles.<\/p>\n

You might also be interested in<\/h3>\n

Key Performance Indicators<\/a>
\nRisk Management for Finance Professionals<\/a>
\nThinking Strategically for Accountants by Anna Faherty<\/a>
\nThe Road to Continuous Improvement<\/a><\/p>\n

Register now for free module<\/h3>\n

To purchase a course or to try a free module please register. Registration is free and there is no obligation to purchase. Just click the button below:<\/p>\n

<\/a><\/p>\n

Please review our Frequently Answers Questions<\/a> (FAQs) for answers to the most common questions we receive (opens in a new window).<\/p>\n

<\/a><\/div>\n
\"\"<\/a><\/div>\n

<\/a>\u00a0<\/p>\n

<\/a><\/p>\n

\"4\"Financial
\n 
\nUse promo code FF101<\/strong><\/font> at checkout to receive the Financial Fluency special price<\/em>
\nUse promo code FF20<\/strong><\/span> at checkout to receive \u00a3100 discount on 5 or more courses<\/em><\/p>\n <\/p>\r\n

<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Online Course on Market Analysis for Finance Professionals Market analysis is not just about the application of analytical techniques to reams of data. So often people say \u2018we need more data\u2019, when there is no more available. At some point a judgement has to be made. While a market understanding must be based on fact, […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":3304,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"pagetemplate2.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/6335"}],"collection":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/comments?post=6335"}],"version-history":[{"count":14,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/6335\/revisions"}],"predecessor-version":[{"id":17068,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/6335\/revisions\/17068"}],"up":[{"embeddable":true,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/3304"}],"wp:attachment":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/media?parent=6335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}