{"id":1833,"date":"2010-11-03T00:37:45","date_gmt":"2010-11-03T00:37:45","guid":{"rendered":"https:\/\/www.financial-fluency.co.uk\/"},"modified":"2019-10-10T23:33:53","modified_gmt":"2019-10-10T22:33:53","slug":"promoting-your-professional-practice","status":"publish","type":"page","link":"https:\/\/www.financial-fluency.co.uk\/online-learning\/practice-management\/promoting-your-professional-practice\/","title":{"rendered":"Promoting Your Professional Practice"},"content":{"rendered":"

Online Course on Promoting Your Professional Practice\"Promoting<\/h2>\n

Promoting Your Professional Practice by Drayton Bird<\/strong><\/p>\n

Deregulation and the recession have placed many practices under unprecendented pressure. Large practices have started competing with medium-sized ones, and some medium-sized practices are having to compete with small ones. The recession is driving some clients out of business, which in turn is hitting income. Many practices are cutting costs. This often starts with marketing, seen as an expense \u2013 understandably, as it is often not easy to see what your money produces. But marketing done properly is an investment, not an expense. You can see what you get for your money. This course provides practical marketing advice to enable you to achieve maximum results for your efforts. The course looks at why marketing matters, why potential clients should choose you, the priorities for success, successful direct marketing and finally, developing the brief.<\/p>\n

\"buy<\/a><\/a><\/p>\n

Promoting Your Professional Practice enables you to<\/h3>\n

\u2022\tAssess their current marketing activities, and decide what other types of promotion will work best for their business
\n\u2022\tThink about what aspects of their business differentiates them from their competitors
\n\u2022\tTarget potential clients, and retain their existing clients
\n\u2022\tBuild and develop a targeted marketing database
\n\u2022\tMaximise their return on investment.<\/p>\n

 <\/p>\n

\n\n\n\n\n\n\n\n\n\n
Rating: \"5<\/td>\n100% of learners thought this course met their CPD needs<\/td>\n<\/tr>\n
Reviews:<\/td>\n<\/tr>\n
\n

“It was a good refresher which had a nice layout and excellent real life examples.”<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

“Puts in place the basis for good marketing.”<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

“I really liked the layout and use real life examples.”<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

“It was a good refresher as I have done various marketing courses in the past.”<\/span><\/p>\n<\/td>\n<\/tr>\n

You can review this course using the questionnaire in the course completion area.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Learning outcomes of Promoting Your Professional Practice<\/h3>\n

Why does marketing matter?<\/strong>
\n\u2022\tWhy should you bother?
\n\u2022\tWhat are the different types of marketing?
\n\u2022\tHow should you approach marketing?
\n\u2022\tHow can you market professional services?
\n\u2022\tWhat\u2019s the difference between marketing and sales?
\n\u2022\tHow does marketing relate to your business strategy?
\n\u2022\tWhat\u2019s in it for you and for your organisation?
\n\"PPP<\/a><\/p>\n

Why choose you?<\/strong>
\n\u2022\tWho are you and who do you want to be?
\n\u2022\tWhy are you different?
\n\u2022\tWho are your competitors?
\n\u2022\tHow do you compare with your competitors?
\n\"PPP<\/a><\/p>\n

Priorities for success<\/strong>
\n\u2022\tWhat are the three steps to ensuring success?
\n\u2022\tHow can I acquire clients?
\n\u2022\tHow can I retain clients?
\n\u2022\tWhy is testing so important?
\n\"PPP<\/a><\/p>\n

Successful direct marketing<\/strong>
\n\u2022\tWhat are the various factors in successful direct marketing?
\n\u2022\tWhat is my greatest marketing asset?
\n\u2022\tHow should I build a database?
\n\u2022\tHow can I use the information my database provides?
\n\u2022\tHow do I decide on my message?
\n\u2022\tHow can I get good ideas?
\n\"PPP<\/a><\/p>\n

Developing the brief<\/strong>
\n\u2022\tWhat are the five questions that I must answer?
\n\u2022\tWhat is a brief?
\n\u2022\tWhy is how I brief important?
\n\u2022\tWhat goes into a brief?
\n\"PPP<\/a><\/p>\n

Target audience for Promoting Your Professional Practice<\/h3>\n

This course is aimed at both new and experienced professionals.<\/p>\n

About the Author of Promoting Your Professional Practice<\/h3>\n

\"Drayton
\nDrayton Bird has long been one of direct marketing’s best known teachers and authorities. He has spoken and trained in 43 countries and worked with a number of the world’s best known brands.<\/p>\n

The Chartered Institute of Marketing recognised him as one of the 50 individuals who have shaped modern marketing.<\/p>\n

He was the leading trainer for Ogilvy and Mather direct worldwide, later creating and conducting a special training course for American Express senior executives. He was named Teacher of the Year by the U.K. Institute of Direct Marketing.<\/p>\n

You might also be interested in<\/h3>\n

Selling a Business by Peter Howson<\/a>
\nDue Diligence in Mergers and Acquisitions by Peter Howson<\/a>
\nKey Performance Indicators by Robin Tidd<\/a><\/p>\n

Register now for free module<\/h3>\n

To purchase a course or to try a free module please register. Registration is free and there is no obligation to purchase. Just click the button below:<\/p>\n

<\/a><\/p>\n

Please review our Frequently Answers Questions<\/a> (FAQs) for answers to the most common questions we receive (opens in a new window).<\/p>\n

<\/a><\/div>\n

\"\"<\/a><\/p>\n

<\/a><\/p>\n

\"4\"Financial
\n 
\nUse promo code FF101<\/strong><\/font> at checkout to receive the Financial Fluency special price<\/em>
\nUse promo code FF20<\/strong><\/span> at checkout to receive \u00a3100 discount on 5 or more courses<\/em><\/p>\n <\/p>\r\n

<\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Online Course on Promoting Your Professional Practice Promoting Your Professional Practice by Drayton Bird Deregulation and the recession have placed many practices under unprecendented pressure. Large practices have started competing with medium-sized ones, and some medium-sized practices are having to compete with small ones. The recession is driving some clients out of business, which in […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":4365,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"pagetemplate2.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/1833"}],"collection":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/comments?post=1833"}],"version-history":[{"count":21,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/1833\/revisions"}],"predecessor-version":[{"id":17086,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/1833\/revisions\/17086"}],"up":[{"embeddable":true,"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/pages\/4365"}],"wp:attachment":[{"href":"https:\/\/www.financial-fluency.co.uk\/wp-json\/wp\/v2\/media?parent=1833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}