Social Media for Finance Professionals

Accountant’s use of social media

Social media is a powerful tool for supporting your professional activities.
It can help you build networks, enhance organisational processes and work practices and boost your personal career development.

If you’ve ever wanted to exploit the power of social media but didn’t know where to start, this course is for you. You’ll consider how social media can help you achieve your own professional goals, explore some of the most common social media platforms and discover how other organisations and individuals use social media in a professional context. You’ll develop your own personal social media brand, start to build an online professional network and discover diverse new sources of specialist information. Finally, you’ll consider how social media can be used for marketing, organising events or managing collaborative and remote-working projects.

Throughout, you’ll access targeted information delivered across a range of blogs and social networks.

Social Media for Accountants is on of our peer-enriched e-learning courses. Peer-enriched learning courses stimulate intelligent dialogue and debate and provide a valuable and evolving resource of professional knowledge and experience. These courses are topical, practical and highly relevant to today’s changing market. Each module is split into two activities: Understanding the issues and Putting it into practice. The first encourages you to think about a topic, drawing on your own professional experience and knowledge. The second helps you to put ideas and/or theories into practice as part of your day-to-day work.

Social Media for Accountants enables you to:

• Define your own professional goals in using social media
• Identify the most personally relevant social media platforms and tools
• Appreciate the importance of social media etiquette and appropriate privacy settings
• Use social media to stay up-to-date
• Develop your personal social media brand
• Build an online professional network
• Monitor the effectiveness of your social media activity
• Avoid information overload
• Integrate social media as a tool within your wider organisational practices

Rating:	100% of learners thought this course met their CPD needs
Reviews:
“Very wide yet fairly specific introduction to social media with practical examples. Good roadmaps to get started.”
“Very useful ideas to present to partners who have no social media policy.”
“It was easy to follow and gave me an insight into how companies are using social media in their marketing strategies.”
“A very useful overview of social media and its uses.”
You can review this course using the questionnaire in the course completion area.

Learning outcomes for Social Media for Accountants

Introducing social media and social networking
• Web 2.0 and the semantic web
• Social media as a concept
• Social media platforms
• Social networking
• Privacy and openness

Social media and you
• Using social media for business
• Defining your goals
• Choosing your platforms
• Presenting yourself
• Setting up your network

Staying informed
• Using social media to keep up-to-date
• Following blogs
• Joining groups
• Using social media clients
• Avoiding information overload

Building relationships
• Using social media to spark new relationships
• Social media etiquette
• Virtual vs. real world networking
• Monitoring success
• Building your personal brand

Extreme social media
• Social media for marketing
• Social media projects
• Social media events
• Physical tracking
• Virtual worlds

Target audience for Social Medial for Accountants

This course is designed for any finance professionals who wants to learn about social media, its benefits and how to integrate social media into any level of their work life.

Author of Social Media for Accountants

Anna Faherty is a writer, lecturer and consultant working across the publishing, museum and charity sectors.

She has hands-on management experience as a director of a multi-million pound publishing division and a trustee of a small independent museum.
 

Other relevant courses

Ethical Issues for Accountants by David Molyneaux
Communicating Complex Ideas by Anna Faherty
Innovation by Anna Faherty

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