What is “Market Analysis”?

Print Friendly, PDF & Email

What is market analysis of data?Market analysis is not just about the application of analytical techniques to reams of data.

So often people say ‘we need more data’, when there is no more available.

Anyone who has the job of putting budgets and business plans together knows the importance of the market section but market analysis is about more than the application of analytical techniques to reams of data.

Quantitative market research is not, in itself, a fundamental route to truth and enlightenment.

There is always room for personal judgement, based on qualitative research, experience and gut feeling and this course gives you the confidence to make those judgements.

Our online training course Market Analysis for Finance Professionals, is about creating a robust framework for carrying out market analysis.

It is a mixture of business strategy, marketing analysis and market research.

If relevant for you, Market Analysis for Finance Professionals can count as 4 hours of verifiable CPD